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The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian; Thompson, Marjorie Ellis - 2013
Persistent link: https://www.econbiz.de/10010201815
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Leadership and the role of communication in public marketing management
Ortigueira-Sánchez, Luis Camilo - In: International review on public and non-profit marketing 11 (2014) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10010338725
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An evaluation of the marketing strategy employed by the NYCS in Omuthiya-gwiipundi constitutency, Oshikoto Region : Namibia
Ndapewa Ipinge, Selma; Cassim, Nadeem; Karodia, Anis Mahomed - In: International journal of management & transformation : … 9 (2015) 1/2, pp. 3-29
Persistent link: https://www.econbiz.de/10011543674
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign
Persuit, Jeanne M. - In: Integrated marketing communication : creating spaces …, (pp. 71-85). 2016
Persistent link: https://www.econbiz.de/10011558308
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Die Unternehmens-DNA : wie Geschichte zum Teil ihrer Marketing- und Kommunikationsstrategie wird
Egger, Michael - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011560613
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Corporate communication : a marketing viewpoint
Podnar, Klement - 2015
Persistent link: https://www.econbiz.de/10010467159
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Kommunikacionnyj menedžment: teorija i praktika vzaimodejstvija biznesa i obščestva ; učebnoe posobie
Krylov, Alexander N. - 2015
Persistent link: https://www.econbiz.de/10010506442
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Essentials of marketing communications
Fill, Chris - 2011
Persistent link: https://www.econbiz.de/10009126747