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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Die Bestimmung der Passfähigkeit zwischen Sportart und Produkt als Erfolgsdeterminante im Sponsoring und Eventmarketing
Drengner, Jan; Gaus, Hansjörg - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 55-69). 2005
Persistent link: https://www.econbiz.de/10003295870
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
Trosien, Gerhard (ed.); Haase, Henning (contributor) - 2001
Persistent link: https://www.econbiz.de/10001538988
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …
Persistent link: https://www.econbiz.de/10012402227
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane; Ireland, Michael; Mangan, John E.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 241-259
Persistent link: https://www.econbiz.de/10011635486
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412