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Does distance matter in explaining international expansion? : evidence from the global mobile telecommunications industry
Domínguez, Beatriz; Gómez, Jaime; Maicas, Juan Pablo - In: Universia business review : UBR (2018) 57, pp. 92-143
Persistent link: https://www.econbiz.de/10012118510
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Catch-up and the entry strategies of latecomers : Chinese firms in the mobile phone sector
Capone, Gianluca; Li, Daitian; Malerba, Franco - In: Industrial and corporate change 30 (2021) 1, pp. 189-213
Persistent link: https://www.econbiz.de/10012594248
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Beyond local responsiveness : multi-domestic multinationals at the bottom-of-the-pyramid
Gooderham, Paul N.; Ulset, Svein; Elter, Frank - In: Perspectives on headquarters-subsidiary relationships …, (pp. 3-26). 2016
Persistent link: https://www.econbiz.de/10011538423
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International marketing ; strategy, planning, market entry & implementation
Bennett, Roger - 1995
Persistent link: https://www.econbiz.de/10000533961
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Entry strategies for international markets
Root, Franklin R. - 1998 - Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
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Direct and indirect effects of entrepreneurial and market orientations on the international performance of Spanish and Belgian international new ventures
Ripollés Meliá, María; Blesa, Andreu; Monferrer, Diego; … - In: Entrepreneurship, sustainable growth and performance : …, (pp. 215-240). 2008
Persistent link: https://www.econbiz.de/10003756158
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Special issue: marketing in small- and medium-sized enterprises
Voges, Kevin (contributor) - 2008
Persistent link: https://www.econbiz.de/10003743262
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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr (contributor) - Conference on Marketing and Business Strategies for … - 2003
Persistent link: https://www.econbiz.de/10003335199
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An assessment of Wal-Mart's global expansion strategy in the light of its domestic strategy
Brennan, David P.; Lundsten, Lorman L. - In: European retail research 23 (2009) 1, pp. 125-151
Persistent link: https://www.econbiz.de/10003832211