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Marketing control and marketing standardisation strategies : an integrated typology
Chung, Henry F. L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003792327
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How to manage a successful business in China
Björkstén, Johan; Hägglund, Anders - 2010
Persistent link: https://www.econbiz.de/10003868833
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Market entry using country-of-origin intelligence in an emerging market
Khan, Hina; Bamber, David - In: Journal of small business and enterprise development 14 (2007) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10003435983
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International growth strategies in different marketing contexts
Andersson, Svante - In: International growth of small and medium enterprises, (pp. 97-114). 2011
Persistent link: https://www.econbiz.de/10008695723
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European market entry strategies
Halliburton, Chris; Couturier, Jérôme; Sola, Davide - In: Herausforderungen der internationalen marktorientierten …, (pp. 95-113). 2011
Persistent link: https://www.econbiz.de/10008842313
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Möglichkeiten und Grenzen der marktorientierten Führung in deregulierten Märkten am Beispiel der Deutschen Bahn
Mehdorn, Hartmut; Klein-Bölting, Ralf - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 195-208). 2007
Persistent link: https://www.econbiz.de/10003584487
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Marketing strategies of MNCs from emerging markets
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987948
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Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987962
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Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987964
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Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri; Yannopoulos, Peter - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638