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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900
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China market entry strategy of Paris Baguette
Ryu, Sungmin; Jang, Woojung; Cho, Hyejeong - In: Journal of business case studies 10 (2014) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10010362154
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How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Yuan, Xina; Kim, Sang Yong; Dai, Wanwen; Arnulf, Jan Ketil - In: Baltic journal of management 9 (2014) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10010246029
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Achieving market leadership with collaborative innovation : the case of technology-driven companies
Viardot, Eric - In: Strategy and communication for innovation, (pp. 293-313). 2013
Persistent link: https://www.econbiz.de/10010246329
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672