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61
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
62
China market entry strategy of Paris Baguette
Ryu, Sungmin
;
Jang, Woojung
;
Cho, Hyejeong
- In:
Journal of business case studies
10
(
2014
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10010362154
Saved in:
63
How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Yuan, Xina
;
Kim, Sang Yong
;
Dai, Wanwen
;
Arnulf, Jan Ketil
- In:
Baltic journal of management
9
(
2014
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10010246029
Saved in:
64
Achieving market leadership with collaborative innovation : the case of technology-driven companies
Viardot, Eric
- In:
Strategy and communication for innovation
,
(pp. 293-313)
.
2013
Persistent link: https://www.econbiz.de/10010246329
Saved in:
65
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna
;
Gabrielsson, Peter
- In:
International business review : the official journal of …
22
(
2013
)
6
,
pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
Saved in:
66
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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67
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
68
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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69
Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven
;
Pattnaik, Chinmay
;
Shi, Mengze
- In:
Management decision : MD
54
(
2016
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
Saved in:
70
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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