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If employees "go the extra mile," do customers reciprocate with similar behavior?
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 10, pp. 961-986
Persistent link: https://www.econbiz.de/10003768748
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An integrated model of customer social exchange relationship : the moderating role of customer experience
Yi, Youjae; Gong, Taeshik - In: The service industries journal 29 (2009) 11/12, pp. 1513-1528
Persistent link: https://www.econbiz.de/10003928490
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Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Yi, Youjae; Nataraajan, Rajan; Gong, Taeshik - In: Journal of business research : JBR 64 (2011) 1, pp. 88-96
Persistent link: https://www.econbiz.de/10008806328
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Customer value co-creation behavior : scale development and validation
Yi, Youjae; Gong, Taeshik - In: Journal of business research : JBR 66 (2013) 9, pp. 1279-1284
Persistent link: https://www.econbiz.de/10009756054
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Helping employees deal with dysfunctional customers : the underlying employee perceived justice mechanism
Gong, Taeshik; Yi, Youjae; Choi, Jin Nam - In: Journal of service research : JSR 17 (2014) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010356871
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The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 7, pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
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The impact of other customers on customer citizenship behavior
Yi, Youjae; Gong, Taeshik; Lee, Hyojin - In: Psychology & marketing 30 (2013) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10009737737
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A review of customer citizenship behaviors in the service context
Gong, Taeshik; Yi, Youjae - In: The service industries journal 41 (2021) 3/4, pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
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The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik; Yi, Youjae - In: Psychology & marketing 35 (2018) 6, pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
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Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748