Narrow search
Showing 31 - 40 of 124
Cover Image
Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
Cover Image
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae; Jeon, Hoseong; Choi, Beom Joon - In: European journal of marketing : EJM 47 (2013) 8, pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Cover Image
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Cover Image
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Cover Image
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Bagozzi, Richard P. - In: Journal of economic psychology : research in economic … 10 (1989) 1, pp. 35-62
Persistent link: https://www.econbiz.de/10001079426
Cover Image
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae; Yoo, Jaemee - In: Psychology & marketing 28 (2011) 9, pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Cover Image
I will say "no" to that cookie : how imagined future self-regulation drives current self-regulation
Park, Jihye; Yi, Youjae - In: Psychology & marketing 39 (2022) 4, pp. 853-870
Persistent link: https://www.econbiz.de/10013165451
Cover Image
Is a gift on sale "heart-discounted"? : givers' misprediction on the value of discounted gifts and the influence of service robots
Park, Yookyung; Yi, Youjae - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169679
Cover Image
Inter-customer helping behaviors : a virtuous cycle or unwanted intrusion?
Kim, Seo Young; Yi, Youjae - In: The service industries journal 41 (2021) 9/10, pp. 633-647
Persistent link: https://www.econbiz.de/10012586853
Cover Image
Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 145 (2022), pp. 905-919
Persistent link: https://www.econbiz.de/10013197962