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A comparative study of Chinese and US consumers' attitudes toward advertising regulation

Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10008905959

Does puffery deceive? : an empirical investigation

Gao, Zhihong; Scorpio, Elaine A. - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 249-264

Persistent link: https://www.econbiz.de/10009306451

The effect of racial cues on the reader's response to advertisements : a US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10009776151

Consumer attitudes toward advertising in the digital age : a China-United States comparative study

Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28

Persistent link: https://www.econbiz.de/10010383168

Regulation of soft issues in advertising in Confucian societies : a comparative examination

Gao, Zhihong; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10003821146

Does Puffery Deceive? An Empirical Investigation

Gao, Zhihong; Scorpio, Elaine - In: Journal of Consumer Policy 34 (2011) 2, pp. 249-264

Persistent link: https://www.econbiz.de/10009150525

Mapping the official discourse of frugality in China between 1979 and 2015

Gao, Zhihong - In: Journal of Historical Research in Marketing 10 (2018) 2, pp. 151-174

Purpose: This paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015. Design/methodology/approach: The study uses historical and textual analysis. It divides the Chinese official discourse on frugality between 1979 and 2015 into four periods:...

Persistent link: https://www.econbiz.de/10012075202

Chinese Grassroots Nationalism and Its Impact on Foreign Brands

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 181-193

Persistent link: https://www.econbiz.de/10009976120

The effect of racial cues on the reader's response to advertisements: A US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10010138875

Serving a stir-fry of market, culture and politics - on globalisation and film policy in Greater China

Gao, Zhihong - In: Policy studies 30 (2009) 4, pp. 423-438

Persistent link: https://www.econbiz.de/10008306402