Similar Search Results

The effect of corporate social responsibility on brand loyalty : the mediation role of brand image

He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263

Persistent link: https://www.econbiz.de/10010246006

Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image

Khawaja, Kausar Fiaz; Sarfraz, Muddassar; Jamil, Rimsha; … - In: Middle East journal of management : MEJM 8 (2021) 6, pp. 533-552

Persistent link: https://www.econbiz.de/10012693952

Corporate social responsibility on customer behaviour : the mediating role of corporate image and customer satisfaction

Wang, Chih-Chuan - In: Total quality management & business excellence 31 (2020) 7/8, pp. 742-760

Persistent link: https://www.econbiz.de/10012256655

Does corporate social responsibility influence customer loyalty in the Taiwan insurance sector? : the role of corporate image and customer satisfaction

Lee, Chen-Ying - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10012179012

How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?

Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171

The world has changed dramatically since the emergence of the coronavirus disease 2019 (Covid-19) pandemic. This crisis has put companies under the test for their commitment to moral business conduct and corporate social responsibility (CSR). Facing the challenges for survival as well as...

Persistent link: https://www.econbiz.de/10014562824

The mediating impact of airlines' image in relation of corporate social responsibility and customers' loyalty : an empirical in Vietnam

Phan Thanh Hai; Thu Hoang Anh - In: Cogent business & management 10 (2023) 1, pp. 1-18

Corporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy that businesses in developed countries should pursue in the post-Covid-19 era as these practices deal with urgent global social and environmental challenges. Such efforts...

Persistent link: https://www.econbiz.de/10014469196