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Special issue: A consumer stan...
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Consumer behaviour
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13,030
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9,705
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9,677
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9,280
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8,372
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6,881
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6,288
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5,773
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5,613
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5,143
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4,940
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4,707
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3,926
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Han, Heesup
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114
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109
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102
Phau, Ian
102
Huber, Frank
94
Bauer, Hans H.
89
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
85
Herrmann, Andreas
83
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82
Foxall, Gordon R.
82
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80
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79
Sheth, Jagdish N.
79
Grewal, Dhruv
78
Usman, Osly
76
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
70
Septianto, Felix
70
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Pelsmacker, Patrick de
64
Skiera, Bernd
64
Wansink, Brian
64
Paul, Justin
63
Bruwer, Johan
61
Chintagunta, Pradeep K.
60
Walsh, Gianfranco
60
Verhoef, Peter C.
59
Jang, Soocheong
58
Ko, Eunju
58
Janssen, Maarten C. W.
57
Rajagopal
57
Tucker, Catherine
57
Hollebeek, Linda D.
55
Kreutzer, Ralf T.
55
Thøgersen, John
55
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30
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2,110
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1,968
International journal of hospitality management
794
International journal of consumer studies
769
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
540
SpringerLink / Bücher
453
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Asia Pacific journal of marketing and logistics
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385
European Journal of Marketing
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Journal of Consumer Marketing
373
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368
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364
The journal of brand management : an international journal
364
Tourism management : research, policies, practice
362
Journal of travel and tourism marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing communications
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
Journal of marketing management : MM
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Journal of retailing
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Journal of international consumer marketing
328
Cogent business & management
317
Technological forecasting & social change : an international journal
316
Journal of marketing
314
International journal of internet marketing and advertising : IJIMA
307
Marketing letters : a journal of research in marketing
307
Journal of the Academy of Marketing Science
300
Journal of fashion marketing and management
298
Marketing intelligence & planning
298
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
290
International journal of contemporary hospitality management
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ECONIS (ZBW)
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3,077
USB Cologne (EcoSocSci)
1,402
EconStor
702
RePEc
643
BASE
115
OLC EcoSci
49
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9
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Showing
21
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21
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
22
Effects of online advertising on automobile sales
Peng, Jianping
;
Zhang, Guoying
;
Zhang, Shaoling
;
Dai, Xin
; …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
Saved in:
23
A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
Saved in:
24
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
25
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
26
How does ranking affect user choice in online search?
Glick, Mark A.
;
Richards, Greg
;
Sapozhnikov, Margarita
; …
- In:
Review of industrial organization : RIO
45
(
2014
)
2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10010469922
Saved in:
27
The impact of privacy concerns on trust, attitude and intention of using a search engine : an empirical analysis
Palanisamy, Ramaraj
- In:
International journal of electronic business
11
(
2014
)
3
,
pp. 274-296
Persistent link: https://www.econbiz.de/10010475725
Saved in:
28
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
Saved in:
29
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
30
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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