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The EU digital single market and the platform economy

Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020

Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...

Persistent link: https://www.econbiz.de/10012293011

Attitudes toward mobile search ads : a study among Mexican millennials

Murillo, Enrique - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 91-108

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How should search ads platform balance ads quality and quantity : comparison between business search and community search ads

Li, Xiaoling; Yan, Hui; Li, Xinjian - In: International journal of services technology and management 22 (2016) 6, pp. 331-347

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Providing a window of opportunity for converting eStore visitors

Bhatnagar, Amit; Sen, Arun; Sinha, Atish P. - In: Information systems research : ISR 28 (2017) 1, pp. 22-32

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A semantic approach for estimating consumer content preferences from online search queries

Liu, Jia; Toubia, Olivier - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 930-952

Persistent link: https://www.econbiz.de/10011966226

Modeling consumer footprints on search engines : an interplay with social media

Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385

Persistent link: https://www.econbiz.de/10012013817

Advertiser prominence effects in search advertising

Jeziorski, Przemysław; Moorthy, Sridhar - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1365-1383

Persistent link: https://www.econbiz.de/10011847252

Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity

Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143

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Drivers of user loyalty intention and commitment to a search engine : an exploratory study

Sirdeshmukh, Deepak; Ahmad, Norita B.; Khan, M. Sajid; … - In: Journal of retailing and consumer services 44 (2018), pp. 71-81

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The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions

Ursu, Raluca M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 530-552

Persistent link: https://www.econbiz.de/10011916541