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date (oldest first)
1
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
Internal branding
Buckley, Ed
;
Williams, Matt
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 320-326)
.
2005
Persistent link: https://www.econbiz.de/10003285424
Saved in:
6
From global marketing strategy to global brand management : seeing the
world
through MSU colored lenses
Ozsomer, Aysegul
- In:
Michigan State University contributions to …
,
(pp. 81-94)
.
2009
Persistent link: https://www.econbiz.de/10003850052
Saved in:
7
From global experiences to global brands : a quest to understand what lies behind their universal success
Tasoluk, Burcu
- In:
Michigan State University contributions to …
,
(pp. 213-218)
.
2009
Persistent link: https://www.econbiz.de/10003850083
Saved in:
8
Cross-national logo evaluation analysis : an individual-level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 968-985
Persistent link: https://www.econbiz.de/10003900019
Saved in:
9
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
10
Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
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