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Consumers' captive service experiences : it's you and me
Rayburn, Steven W. - In: The service industries journal 35 (2015) 15/16, pp. 806-825
Persistent link: https://www.econbiz.de/10011416846
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Kunden-Anbieter-Interaktionen in der Spezifizierungsphase bei Dienstleistungen
Strauss, Lennart; Robbert, Thomas; Roth, Stefan - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 261-286). 2015
Persistent link: https://www.econbiz.de/10010532023
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Don't try harder : using customer inoculation to build resistance against service failures
Mikolon, Sven; Quaiser, Benjamin; Wieseke, Jan - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10011306301
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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The role of frequency of patronage and service quality of all-you-can-eat buffet restaurant : a perspective of socio-economic and demographic characteristics of African American co...
Oyewole, Philemon - In: International journal of hospitality management 34 (2013), pp. 202-213
Persistent link: https://www.econbiz.de/10009766700
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716
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The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
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Non-ownership preference
Wittkowski, Kristina - 2012
Persistent link: https://www.econbiz.de/10009748938
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Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine; Wangenheim, Florian von - In: Journal of service research : JSR 16 (2013) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10009751081