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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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Coarse thinking and persuasion
Mullainathan, Sendhil; Schwartzstein, Joshua; Shleifer, … - In: The quarterly journal of economics 123 (2008) 2, pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
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Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
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Reklamnye kommunikacii i upravlenie ėkonomičeskim povedeniem rossijskich potrebitelej
Seleznev, Vladimir Nikolaevič - 2009
Persistent link: https://www.econbiz.de/10008667804