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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda; Lough, Nancy; Coyner, Michelle - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
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The role of shopping mission in retail customer segmentation
Sokol, Ondřej; Holý, Vladimír - In: International journal of market research 63 (2021) 4, pp. 454-470
Persistent link: https://www.econbiz.de/10012593924
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Benefit segmentation of the container shipping market in Turkey
Balci, Gökcay; Cetin, Ismail Bilge - In: Maritime policy & management 47 (2020) 6, pp. 797-814
Persistent link: https://www.econbiz.de/10012314672
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
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Die Gewinnung junger Zielgruppen für öffentliche Kultureinrichtungen mittels Marktsegmentierung : eine empirische Untersuchung am Beispiel eines Philharmonieorchesters
Drengner, Jan; Sachse, Manuela; Zanger, Cornelia - In: Tourismus-Journal : Zeitschrift für … 8 (2004) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003278877
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Gruppierungen von Personen zu Marktsegmenten
Keusch, Florian - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 2, pp. 60-62
Persistent link: https://www.econbiz.de/10003502824
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina; Hartoyo; Sukandar, Dadang; … - In: Tourism management perspectives : TMP 19 (2016), pp. 32-39
Persistent link: https://www.econbiz.de/10011555347