Narrow search
Showing 51 - 60 of 209
Cover Image
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree; Carrillat, François A.; Wang, Paul - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Cover Image
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Cover Image
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'; Carrillat, François A.; Przybysz, Audrey - In: International journal of advertising : the review of … 39 (2020) 4, pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Cover Image
The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa; Legoux, Renaud; Carrillat, François A. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10011690543
Cover Image
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, Damien; Carrillat, François A.; Zouari, Abir - In: Industrial marketing management : the international … 80 (2019), pp. 242-250
Persistent link: https://www.econbiz.de/10012064448
Cover Image
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Cover Image
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.; Legoux, Renaud; Hadida, Allègre L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Cover Image
The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.; Ilicic, Jasmina - In: Journal of advertising 48 (2019) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Cover Image
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Cover Image
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir; Carrillat, François A.; Michayluk, David - In: European journal of marketing 56 (2022) 7, pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647