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Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 28 (2011) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10009305318
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Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
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Replication revisited : introduction to the special section on replication in business research
Easley, Richard W.; Madden, Charles S. - In: Journal of business research : JBR 66 (2013) 9, pp. 1375-1376
Persistent link: https://www.econbiz.de/10009755986
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A keyword history of marketing science
Mela, Carl F.; Roos, Jason; Deng, Yiting - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10009725721
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Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.; Hanssens, Dominique M.; … - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
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S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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Marketing and feminism in historic perspective
Maclaran, Pauline - In: Journal of historical research in marketing 4 (2012) 3, pp. 462-469
Persistent link: https://www.econbiz.de/10009621248
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History and critical marketing studies
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452
Persistent link: https://www.econbiz.de/10009621250
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718