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The marketing concept in the 21st century : a review of how marketing has been defined since the 1960s

Gamble, Jordan; Gilmore, Audrey; McCartan-Quinn, Danielle; … - In: The marketing review 11 (2011) 3, pp. 227-248

Persistent link: https://www.econbiz.de/10009408583

Structural equation modelling in marketing and business research : critical issues and practical recommentations

Martínez-López, Francisco J.; Gázquez-Abad, Juan C.; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 115-152

Persistent link: https://www.econbiz.de/10009718549

The birth of consumer behavior : motivation research in the 1940s and 1950s

Fullerton, Ronald A. - In: Journal of historical research in marketing 5 (2013) 2, pp. 212-222

Persistent link: https://www.econbiz.de/10009758437

From price theory to marketing management : Danish contributions 1930 - 1960

Kloppenborg Madsen, Erik; Pedersen, Kurt - In: Journal of historical research in marketing 5 (2013) 2, pp. 172-191

Persistent link: https://www.econbiz.de/10009758441

"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory

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Advancing industrial marketing theory : the need for improved research

LaPlaca, Peter - In: Journal of business market management : JBM 7 (2014) 1, pp. 284-288

Industrial Marketing Management was the first journal devoted exclusively to advancing the science of industrial or business-to-business marketing. Prior to its launch in 1972, fewer than five percent of all articles published in marketing journals focused on industrial marketing1 while over...

Persistent link: https://www.econbiz.de/10010341878

The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines

Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241

Persistent link: https://www.econbiz.de/10010364023

The evolution of retailing : a meta review of literature

McArthur, Ellen; Weaven, Scott; Dant, Rajiv P. - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 272-286

Persistent link: https://www.econbiz.de/10011561561

From academic research to marketing practice : some further thoughts

Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146

Persistent link: https://www.econbiz.de/10010400716

Commentary on "From academic research to marketing practice : exploring the marketing science value chain"

Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141

Persistent link: https://www.econbiz.de/10010400722