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Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
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Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos; Papagiannidis, Savvas - In: International journal of e-business research : an … 5 (2009) 4, pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
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Consumer acceptance of recommendations by interactive decision aids : the joint role of temporal distance and concrete vs. abstract communications
Koehler, Clemens F. (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665495
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A typology of roles for avatars in online retailing
MacGoldrick, Peter J.; Keeling, Kathleen A.; Beatty, … - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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The impacts of instructional video advertising on customer purchasing intentions on the Internet
Huarng, Kun-huang; Yu, Tiffany Hui-Kuang; Huang, Jian Jhang - In: Service business : an international journal 4 (2010) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10003962651
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
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The IDM national student competition 2010 - 2011
Naffa, Suha; Jameson, Jean; Baresova, Petra; Johns, Chris; … - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
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Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.; Pereira, Francis - In: Understanding the interactive digital media marketplace …, (pp. 1-11). 2012
Persistent link: https://www.econbiz.de/10009410315
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The case for variable pricing of IDM
Bansal, Ankit; Manohar, Desai Mayura; Shantani, S. - In: Understanding the interactive digital media marketplace …, (pp. 25-31). 2012
Persistent link: https://www.econbiz.de/10009411165
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Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha; Ho Wei Ching; Arasu Prem Kumar - In: Understanding the interactive digital media marketplace …, (pp. 109-117). 2012
Persistent link: https://www.econbiz.de/10009411855