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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022
Persistent link: https://www.econbiz.de/10013494053
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan-Yun; Chen, Chien-Ping; Yeh, Tsu-Ming; … - In: International journal of business excellence 12 (2017) 4, pp. 413-432
Persistent link: https://www.econbiz.de/10011801592
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The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products
Lamasi, Wiwin Inriani; Santoso, Singgih - 2022
Persistent link: https://www.econbiz.de/10013350783
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 168-198
Persistent link: https://www.econbiz.de/10011859262