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Consumer behaviour
13
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Drèze, Xavier
38
Bonfrer, Andre
27
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13
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11
Chintagunta, Pradeep K.
9
Bell, David R.
5
Berndt, Ernst R.
5
Braun, Michael
5
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4
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3
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3
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3
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2
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1
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
Saved in:
2
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
3
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
4
The effect of negative word-of-mouth in social networks
Bonfrer, Andre
- In:
The connected customer : the changing nature of …
,
(pp. 307-336)
.
2010
Persistent link: https://www.econbiz.de/10003951900
Saved in:
5
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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6
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael
;
Bonfrer, Andre
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
Saved in:
7
The impact of brand quality on shareholder wealth
Bharadwaj, Sundar G.
;
Tuli, Kapil R.
;
Bonfrer, Andre
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009297016
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8
Anomalies in estimates of cross-price : elasticities for marketing mix models : theory and empirical test
Bonfrer, Andre
;
Berndt, Ernst R.
;
Silk, Alvin J.
-
2006
Persistent link: https://www.econbiz.de/10003399867
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9
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
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10
Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Dhar, Sanjay
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
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