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Marketing
224
Marketingmanagement
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88
Marketing theory
42
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Theory
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USA
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English
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German
67
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7
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Kotler, Philip
491
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
22
Lee, Nancy R.
19
Pförtsch, Waldemar A.
16
Setiawan, Iwan
13
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Gertner, David
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Roberto, Ned
4
Scheff, Joanne
4
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Pearson Studium
4
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1
Börsen-Buchverlag
1
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1
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1
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1
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Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Thunderbird international business review
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
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2
Springer Business Cases
2
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2
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ECONIS (ZBW)
316
USB Cologne (EcoSocSci)
132
OLC EcoSci
33
Other ZBW resources
14
RePEc
7
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1
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
2
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
3
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
4
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
5
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
6
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
7
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
8
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
9
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
10
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
Saved in:
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