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Bewertung von Fußballunternehmen
Elter, Vera-Carina - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 295-316). 2009
Persistent link: https://www.econbiz.de/10003905067
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Brands equity valuation : a global perspective
Motameni, Reza; Shahrokhi, Manuchehr - 2008
Persistent link: https://www.econbiz.de/10003656319
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Unternehmenswert und Markenwert
Haedrich, Günther - In: Werte schaffen : Perspektiven einer …, (pp. 499-512). 2003
Persistent link: https://www.econbiz.de/10001828489
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Brand valuation : an innovative approach based on the risk difference
Skalický, Roman; Meluzín, Tomáš; Zinecker, Marek - In: Oeconomia Copernicana 12 (2021) 1, pp. 159-191
Persistent link: https://www.econbiz.de/10012615954
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Maximizing the impact of M&A controlling : due diligence's link to corporate values ; practical experience from the consumer goods industry
Brokemper, Andreas; Herrmann, Thomas - In: Value in due diligence : contemporary strategies for …, (pp. 17-27). 2010
Persistent link: https://www.econbiz.de/10008660793
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The value relevance of brand valuation
Bagna, Emanuel; Dicuonzo, Grazia; Perrone, Andrea; … - In: Applied economics 49 (2017) 58, pp. 5865-5876
Persistent link: https://www.econbiz.de/10011845829
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Linking consumer mindset metricx to consumer behavior and capital market valuation
Kirenz, Jan - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432241
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The relational side of intellectual capital : an empirical study on brand value evaluation and financial performance
Laghi, Enrico; Di Marcantonio, Michele; Cillo, Valentina; … - In: Journal of intellectual capital 23 (2022) 3, pp. 479-515
Persistent link: https://www.econbiz.de/10013369380
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Markenbewertung : Der objektivierte Markenwert unter besonderer Berücksichtigung des Income Approach
Pauly-Grundmann, Denise - 2010
Marken und Markenwert als Gegenstand der Untersuchung -- Unternehmenswertorientierte Konzepte der monetären Markenwertmessung -- Ermittlung des erwarteten markenspezifischen Cashflow -- Ermittlung des erwarteten risikoadäquaten markenspezifischen Kapitalisierungszinses -- Ermittlung des Tax...
Persistent link: https://www.econbiz.de/10014425040
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Valuing brands under royalty relief methodology according to international accounting and valuation standards
Rubio, Gracia; Manuel, Conrado M.; Pérez-Hernández, … - In: European journal of management and business economics : … 25 (2016) 2, pp. 76-87
The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty that they would charge for the use of their brand, applying multivariate techniques from market references. The study has been based on a...
Persistent link: https://www.econbiz.de/10011821803