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Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 811-849). 2011
Persistent link: https://www.econbiz.de/10008858188
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IT-Unterstützung von Marketing-Prozessen
Leußer, Wolfgang; Rühl, Denise; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 601-650). 2011
Persistent link: https://www.econbiz.de/10008858195
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Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
Diller, Hermann (contributor) - 2010
Persistent link: https://www.econbiz.de/10003952726
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648927
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Marketing when customer equity matters
Hanssens, Dominique M.; Thorpe, Daniel; Finkbeiner, Carl - In: Harvard business review : HBR 86 (2008) 5, pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de; Pomeranz, Ricardo - 2008
Persistent link: https://www.econbiz.de/10003681766
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Commercial use of UPC scanner data : industry and academic perspectives
Bucklin, Randolph E.; Gupta, Sunil - 2007
Persistent link: https://www.econbiz.de/10003538894
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Anywhere, anytime, anyway: the multi-channel marketing juggernaut
Lewison, Dale M. - 2007
Persistent link: https://www.econbiz.de/10003522137
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Data strategies to support marketing: actionable business intelligence or data overload?
Scarisbrick-Hauser, AnneMarie - 2007
Persistent link: https://www.econbiz.de/10003522390
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Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan - 2007
Persistent link: https://www.econbiz.de/10003537461