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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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At 21 : the JBBM comes of age ; assessment and outlook
Mummalaneni, Venkatapparao; Lichtenthal, J. David - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 13-36
Persistent link: https://www.econbiz.de/10011304047
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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Mummalaneni, Venkatapparao; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
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Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
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Studies on business interaction : consequences for business theory and practice
LaPlaca, Peter J. - In: Industrial marketing management : the international … 38 (2009) 6, pp. 563-564
Persistent link: https://www.econbiz.de/10003889349
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Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J. - In: Industrial marketing management : the international … 43 (2014) 2, pp. 177-179
Persistent link: https://www.econbiz.de/10010364546