Quyen Phu Thi Phan; Pilík, Michal - In: Journal of business economics and management 19 (2018) 2, pp. 382-398
effect of website design on eWOM intention. The objective of this paper is to investigate the impact of website design … (aesthetic and usability) on eWOM intention, which is based on the adoption of the stimulus – organism – response model. To test … customers via an online survey. The outcomes show the impact of the website’s design on the attitude toward it, which would lead …