Narrow search
Showing 241 - 250 of 47,112
Cover Image
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Cover Image
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Cover Image
E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European business review : EBR ; the official journal … 27 (2015) 6, pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Cover Image
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Cover Image
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Cover Image
CABS : a conceptual model for context-aware B2B sales applications
Rogers, Beth; Clark, Lillian - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10011555621
Cover Image
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Cover Image
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas; Meurant, Manuel - In: Brand the Future : systematische Markenentwicklung im B2B, (pp. 109-119). 2017
Persistent link: https://www.econbiz.de/10011565738
Cover Image
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Cover Image
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073