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241
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
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242
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
243
E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Saved in:
244
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
245
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
246
CABS : a conceptual model for context-aware B2B sales applications
Rogers, Beth
;
Clark, Lillian
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011555621
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247
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Saved in:
248
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas
;
Meurant, Manuel
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 109-119)
.
2017
Persistent link: https://www.econbiz.de/10011565738
Saved in:
249
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens
;
Lind, Frida
;
Perna, Andrea
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Saved in:
250
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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