Narrow search
Showing 91 - 100 of 267
Cover Image
Brand Commitment als Katalysator
Themann, Christian; Tipke, Justin - In: Brand the Future : systematische Markenentwicklung im B2B, (pp. 61-66). 2017
Persistent link: https://www.econbiz.de/10011565726
Cover Image
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje; Jackson, Ulrike - In: Praxisorientiertes Eventmanagement : Events erfolgreich …, (pp. 357-373). 2014
Persistent link: https://www.econbiz.de/10010469804
Cover Image
Markenidentität durch wertorientierte Mitarbeiterkommunikation
Stähler, Tobias - In: Internationale Trends in der Markenkommunikation : was …, (pp. 71-90). 2014
Persistent link: https://www.econbiz.de/10010471015
Cover Image
Branding business schools : academic struggles with the management of reputation
Naidoo, Rajani; Pringle, James - In: The institutional development of business schools, (pp. 176-195). 2014
Persistent link: https://www.econbiz.de/10010471388
Cover Image
Internal branding : relevance, management and challenges
Piehler, Rico; Hanisch, Stephan; Burmann, Christoph - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10010494838
Cover Image
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Cover Image
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa; Chiang, Hsu-hsin; Han, Tzu-shian - In: European journal of marketing : EJM 46 (2012) 5, pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Cover Image
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten (contributor) - 2011 - 3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
Cover Image
Using branding to effect internal change at Spie Batignolles
Collins, Hilary; Crespin-Mazet, Florence; … - In: Global business and organizational excellence : a … 31 (2011/12) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10009387267
Cover Image
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike; Cachelin, Joe͏̈l Luc; Maas, Peter; … - In: The journal of services marketing 25 (2011) 7, pp. 497-508
Persistent link: https://www.econbiz.de/10009387524