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When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae; Ha, Sieun - In: International journal of advertising : the review of … 42 (2023) 3, pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences
An, Soontae; Kerr, Gayle; Jin, Hyun Seung - In: Journal of Consumer Affairs (2019)
Persistent link: https://www.econbiz.de/10012094042
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Examining Effects of Advertising Campaign Publicity in a Field Study - This article investigates the effects of publicity messages related to commercials aired during three Super B...
Jin, Hyun Seung; Zhao, Xinshu; An, Soontae - In: Journal of advertising research 46 (2006) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10007379256
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Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung; Suh, Jaebeom; Donavan, D. Todd - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung; Lutz, Richard J. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung; Kim, Hyoje Jay; Suh, Jaebeom; Sheehan, Ben - In: Journal of advertising 50 (2021) 4, pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.; Jin, Hyun Seung; Martin, Brett - In: Journal of business research : JBR 145 (2022), pp. 188-197
Persistent link: https://www.econbiz.de/10013197893
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209510