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Building store brands using store image differentiation
Saraswat, Amit; Mammen, Toby; Aagja, Jayesh P.; Tewari, … - In: Journal of Indian business research 2 (2010) 3, pp. 166-180
Persistent link: https://www.econbiz.de/10008670023
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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Consumers' intentions of buying own-label premium food products
Chaniotakis, Ioannis E.; Lymperopoulos, Constantine; … - In: The journal of product & brand management 19 (2010) 5, pp. 327-334
Persistent link: https://www.econbiz.de/10008658567
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom; Gendel-Guterman, Hanna - In: The journal of product & brand management 21 (2012) 2, pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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Store brand proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen; Leong, Sun-may; Wee, Yu-ghee - In: Australasian marketing journal 20 (2012) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
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Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer; Grewe, Gundula - In: International journal of retail & distribution management 37 (2009) 11, pp. 933-951
Persistent link: https://www.econbiz.de/10009521951