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101
Motives of sport spectators in China : a case study of the Chinese Super League
Wang, Chengcheng
;
Matsouka, Hirotaka
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011503991
Saved in:
102
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
103
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
104
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
105
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
106
Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan
Chen, Kuan-Ju
;
Phua, Joe
- In:
Sport management review
19
(
2016
)
4
,
pp. 431-440
Persistent link: https://www.econbiz.de/10011566679
Saved in:
107
Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth
;
Williams, Russell
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
Saved in:
108
Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee
;
Ha, Jae-Pil
;
Mahony, Daniel F.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
6
,
pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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109
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
110
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
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