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Optimal pricing and information provision in supply chain with consumers' risk perception
Huang, Rongji; Nie, Tengfei; Zhu, Yangguang - In: Emerging markets, finance & trade : a journal of the … 57 (2021) 4, pp. 989-1007
Persistent link: https://www.econbiz.de/10012483292
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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan; Himbert, Lena - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
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The role of visual attention in the managerial judgment of balanced-scorecard performance evaluation : insights from using an eye-tracking device
Chen, Yasheng; Jermias, Johnny; Panggabean, Tota - In: Journal of accounting research 54 (2016) 1, pp. 113-145
Persistent link: https://www.econbiz.de/10011450976
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Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jea-Gu; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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Measuring perceived cleanliness in service environments : scale development and validation
Vos, Martijn C.; Galetzka, Mirjam; Mobach, Mark P.; … - In: International journal of hospitality management 83 (2019), pp. 11-18
Persistent link: https://www.econbiz.de/10012121900
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Perceptions of fair pricing
Heyman, James E.; Mellers, Barbara A. - In: Handbook of consumer psychology, (pp. 683-697). 2008
Persistent link: https://www.econbiz.de/10003716268
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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827