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Towards green trust : the influences of green perceived quality, green perceived risk, and green satisfaction

Chen, Yu-Shan; Chang, Ching-Hsun - In: Management decision : MD 51 (2013) 1, pp. 63-82

Purpose: This study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust....

Persistent link: https://www.econbiz.de/10009725652

Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector

Séré de Lanauze, Gilles; Aurier, Philippe - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1602-1627

Persistent link: https://www.econbiz.de/10009707874

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

Investigating consumer-brand relational authenticity

Ilicic, Jasmina; Webster, Cynthia M. - In: The journal of brand management : an international journal 21 (2014) 4, pp. 342-363

Persistent link: https://www.econbiz.de/10010362914

The influence of brand trust and brand identification on brand evangelism

Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383

Persistent link: https://www.econbiz.de/10010224840

Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation

Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155

Persistent link: https://www.econbiz.de/10010239303

Brand name change : can trust and loyalty be transferred?

Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669

Persistent link: https://www.econbiz.de/10010197490

The influence of brand experience on brand satisfaction, trust and attachment in South Africa

Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315

Persistent link: https://www.econbiz.de/10010200661

Sources of retailer personality : private brand perceptions

Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125

Persistent link: https://www.econbiz.de/10011434111

Emphasizing brand heritage : does it work? And how?

Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

Persistent link: https://www.econbiz.de/10011436369