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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena; Daskou, Sofia - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 335-351). 2024
Persistent link: https://www.econbiz.de/10015064626
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Corporate social responsibility and brand performance : evidence from Ghana
Amoako, George Kofi; Dartey-Baah, Kwasi; Naatu, Felicia; … - In: Journal of international management 30 (2024) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10015072304
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
Persistent link: https://www.econbiz.de/10013550259
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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The effects of corporate governance on the customer's recommendations : a study of the banking sector at the time of COVID-19
Ltifi, Moez; Hichri, Abir - In: Journal of knowledge management 26 (2022) 1, pp. 165-191
Persistent link: https://www.econbiz.de/10012797927