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91
Marketing to the culinary tourist
Silkes, Carol A.
;
Cai, Liping A.
;
Lehto, Xinran Y.
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009775411
Saved in:
92
Brand personality of global quick-service restaurants in emerging and developed markets : a comparative study in Brazil and the US
Maciel, Fernanda Araujo
;
Rocha, Angela da
;
Silva, Jorge …
- In:
Latin American business review : journal of the …
14
(
2014
)
2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10009792988
Saved in:
93
The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chiu, Hsin-yu
; …
- In:
The service industries journal
32
(
2012
)
16
,
pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
Saved in:
94
Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
33
(
2013
),
pp. 85-95
Persistent link: https://www.econbiz.de/10009746480
Saved in:
95
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
96
Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
3
,
pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
Saved in:
97
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
98
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
Saved in:
99
The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa
;
Jang, Soocheong
;
Day, Jonathon
;
Ha, Sejin
- In:
International journal of hospitality management
41
(
2014
),
pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
Saved in:
100
Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
Saved in:
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