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A qualitative investigation of shopping behavior of customers at bottom of the pyramid

Sharma, Bodh Raj; Gupta, Nikita - In: Journal of global marketing 34 (2021) 4, pp. 308-327

Persistent link: https://www.econbiz.de/10012650607

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284

Persistent link: https://www.econbiz.de/10011883215

Customer segmentation based on store equity : what explains customer store preference?

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561

Persistent link: https://www.econbiz.de/10011771417

The role of shopping mission in retail customer segmentation

Sokol, Ondřej; Holý, Vladimír - In: International journal of market research 63 (2021) 4, pp. 454-470

Persistent link: https://www.econbiz.de/10012593924

Investigating young customers' retail purchase embarrassment

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 1, pp. 111-129

Persistent link: https://www.econbiz.de/10011657330

A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772