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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Services marketing quarterly 31 (2010) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
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Marketing a blended university program : an action research case study
Ley, Kathryn; Gannon-Cook, Ruth - 2012
Persistent link: https://www.econbiz.de/10009575226
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The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred - In: Journal of advertising research 55 (2015) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios; Kolsarici, Ceren - In: Innovation and marketing in the pharmaceutical industry …, (pp. 651-672). 2014
Persistent link: https://www.econbiz.de/10010353469
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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014
Persistent link: https://www.econbiz.de/10010353473
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The effect of prescription drug advertising on doctor visits
Iizuka, Toshiaki; Jin, Ginger Zhe - In: Journal of economics & management strategy : JEMS 14 (2005) 3, pp. 701-727
Persistent link: https://www.econbiz.de/10003094071