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Analysis of the online reputation based on customer ratings of lodgings in tourism destinations

Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18

This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...

Persistent link: https://www.econbiz.de/10012125305

Analysing impression management strategies of Egyptian telecommunications companies on social media

El Badawy, Tarek A.; Chahine, Rana - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 42-59

Persistent link: https://www.econbiz.de/10011738542

The effect of social media on customer loyalty and company performance of insurance industry

Delafrooz, Narges; Zendehdel, Marzieh; Fathipoor, Maryam - In: International journal of economics and financial issues … 7 (2017) 3, pp. 254-264

Persistent link: https://www.econbiz.de/10011819870

Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation

Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183

Persistent link: https://www.econbiz.de/10011896613

Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry

Tuna, Murat Fatih - In: Digital transformation and new approaches in trade, …, (pp. 241-253). 2022

Persistent link: https://www.econbiz.de/10013448697

Navigating the digital landscape : how e-marketing and product attractiveness shape company reputation from a customer-centric perspective

Mkalaf, Khelood A.; Kadhum, Amer A.; Al-Hadeethi, Rami … - In: Journal of contemporary marketing science 7 (2024) 2, pp. 140-157

Persistent link: https://www.econbiz.de/10015052472

Marktstudie Social Media Monitoring Tools : IT-Lösungen zur Beobachtung und Analyse unternehmensstrategisch relevanter Informationen im Internet.

Kasper, Harriet; Dausinger, Moritz; Kett, Holger; … - 2010

Persistent link: https://www.econbiz.de/10008810947

Multifactor analysis of online reputation as a tool for enhancing competitiveness of selected tourism entities

Pollak, Frantisek; Svetozarovova, Nella; Malinak, Bozka - In: Global business & economics review 20 (2018) 2, pp. 231-247

Persistent link: https://www.econbiz.de/10011953738

Arbeitgeberimage 2.0

In: Personalwirtschaft : das Magazin für den Job HR 35 (2008) 3, pp. 18-27

Persistent link: https://www.econbiz.de/10003644939

Zarte Pflänzchen auf Wachstumskurs

Böcker, Manfred - In: Personalwirtschaft : das Magazin für den Job HR 35 (2008) 3, pp. 24-26

Persistent link: https://www.econbiz.de/10003644945