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Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon; Jin, Zhongqi - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?
Middleton, Karen; Turnbull, Sarah; Oliveira, Mauro José de - In: International journal of advertising : the review of … 39 (2020) 5, pp. 679-698
Persistent link: https://www.econbiz.de/10012260252
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Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali; Dhanesh, Ganga S. - In: Business horizons 63 (2020) 5, pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini; Zotos, Yorgos - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
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Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren; Brace-Govan, Jan; Cherrier, Helene - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
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Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark; Peev, Plamen - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Yi, Tu-hǔi; Kim, Ji Yoon - In: Social and environmental issues in advertising, (pp. 106-134). 2017
Persistent link: https://www.econbiz.de/10011591389
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The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words
Kim, Jungkeun; Kim, Sungeun Ange - In: Australasian marketing journal 24 (2016) 3, pp. 205-213
Persistent link: https://www.econbiz.de/10011596772
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284