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The state of art of resource-based theory in marketing research
Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Impact of marketing capabilities on competitive advantage and business performance : research propositions
Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10010242144
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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector
Aljanabi, Abdulqadir Rahomee Ahmed - In: European journal of innovation management 25 (2022) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10012797877
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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068