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Price premia to name brands :...
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Product quality
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Lambertini, Luca
61
Viaene, Jean-Marie
50
Bruhn, Manfred
38
Keller, Kevin Lane
36
Sattler, Henrik
36
Jin, Ginger Zhe
35
De Chernatony, Leslie
33
Peitz, Martin
33
Verhoogen, Eric
32
Straume, Odd Rune
31
Burmann, Christoph
28
Gabszewicz, Jean Jaskold
28
Chen, Natalie
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Huber, Frank
27
Moraga-González, José Luis
27
Baumgarth, Carsten
26
Garella, Paolo G.
26
Siciliani, Luigi
26
Grossman, Gene M.
25
Phau, Ian
25
Bastos, Paulo
24
Dawes, John
24
Hallak, Juan Carlos
24
Juvenal, Luciana
24
Usman, Osly
24
Hildebrandt, Lutz
23
Lutz, Stefan Heinz Hermann
23
Tampieri, Alessandro
23
Waldfogel, Joel
23
Bauer, Hans H.
22
Shleifer, Andrei
22
Vandenbussche, Hylke
22
Helpman, Elhanan
21
Herrmann, Andreas
21
Lutz, Stefan
21
Meffert, Heribert
21
Strausz, Roland
21
Herrmann, Roland
20
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National Bureau of Economic Research
190
OECD
58
Springer Fachmedien Wiesbaden
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Université Paris-Dauphine (Paris IX)
25
Europäische Kommission
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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C.E.P.R. Discussion Papers
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Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
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IGI Global
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NetLibrary, Inc
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Fördergesellschaft Marketing an der Universität Augsburg
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4
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4
FAO
4
Forschungsinstitut zur Zukunft der Arbeit
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
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325
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208
NBER working paper series
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The Trademark reporter
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Economics letters
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78
American journal of agricultural economics
77
CESifo working papers
74
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70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of hospitality management
64
The journal of industrial economics
62
Applied economics
61
Europäische Hochschulschriften / 5
60
Working paper
57
International journal of quality & reliability management
56
Journal of advertising research
56
Asia Pacific journal of marketing and logistics
55
Journal of wine economics
54
Marketing letters : a journal of research in marketing
54
Journal of economics & management strategy : JEMS
53
International journal of productivity and quality management : IJPQM
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Marketing intelligence & planning
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
409
EconStor
279
Other ZBW resources
184
BASE
59
ArchiDok
10
OLC EcoSci
8
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Showing
51
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51
Unternehemensexterne Qualitätssignale im Wettbewerb zwischen Handels- und Herstellermarken : eine Analyse von Primär-, Spillover- und moderierenden Effekten
Schandelmeier, Stephen
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009616558
Saved in:
52
Impact of the "quality food from Hungary"
brand
on the competitiveness of Hungarian food industry
Végh, Katalin
- In:
Journal of economics and business research
17
(
2011
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009707320
Saved in:
53
Extending downward is not always bad : perent
brand
evaluations after
brand
extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
54
Consumer-
brand
relationship quality : when and how it helps
brand
extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
55
Price placebo effect in hedonic consumption
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
35
(
2013
),
pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
Saved in:
56
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
57
How to promote quality perception :
brand
advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
58
Modeling price-related consequences of the
brand
origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
59
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
60
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
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