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Brand management
43
Markenführung
40
Australia
30
Consumer behaviour
26
Australien
22
Konsumentenverhalten
19
Brand image
16
Markenimage
16
Marketing management
13
Retailing
13
Brand
11
Brands
11
Marketingmanagement
11
Service quality
11
Dienstleistungsqualität
10
Franchising
10
Markenartikel
10
Relationship marketing
10
Customer satisfaction
9
Einzelhandel
9
Innovation
9
Beziehungsmarketing
8
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8
Unternehmenserfolg
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Brand architecture
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International marketing
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6
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Brand extension
5
Corporate branding
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KMU
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Article
237
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6
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Language
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English
162
Undetermined
79
German
2
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Merrilees, Bill
201
Miller, Dale
64
Wong, Ho Yin
49
Herington, Carmel
21
Sultan, Parves
15
Dwivedi, Abhishek
13
Frazer, Lorelle
13
Dennis, Charles
12
McKenzie, Brent
9
Baumgarth, Carsten
7
Buil, Isabel
7
Urde, Mats
7
Yin Wong, Ho
7
Fenech, Tino
6
Jayawardhena, Chanaka
6
Fam, Kim Shyan
5
Roberts, Jane
5
Sit, Jason
5
Yakimova, Raisa
5
Birch, Dawn
4
Cooper, Holly
4
De Chernatony, Leslie
4
France, Cassandra
4
Hall, John
4
Haq, Farooq
4
Hung, Jia-yi
4
Jevons, Colin
4
Tiessen, James H.
4
Wilkins, Hugh
4
Wright, Len Tiu
4
Wright, Owen
4
Carlson, Jamie
3
Getz, Don
3
Guest, Duncan
3
Jozsa, Laszlo
3
Li, Yongqiang
3
Medhekar, Anita
3
O'Brien, Danny
3
Perrone, Anthony
3
Richard, James E.
3
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Journal of business research : JBR
22
The journal of brand management : an international journal
15
European Journal of Marketing
13
International journal of retail & distribution management
10
Journal of Business Research
9
Asia Pacific journal of marketing and logistics
7
Journal of Product & Brand Management
7
European journal of marketing : EJM
6
International Journal of Retail & Distribution Management
6
Marketing Intelligence & Planning
6
Journal of marketing management : MM
5
Journal of strategic marketing
5
Asia Pacific Journal of Marketing and Logistics
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International Marketing Review
3
International marketing review
3
Journal of Business & Industrial Marketing
3
Journal of hospitality marketing & management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Australasian marketing journal
2
Baltic journal of management
2
Cultural and technological influences on global business
2
Innovations in services marketing and management : strategies for emerging economies
2
International journal of business and emerging markets : IJBEM
2
International journal of business environment : IJBE
2
International journal of quality and service sciences
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of East-West business
2
Journal of Islamic marketing : JIMA
2
Journal of retailing and consumer services
2
Journal of technology management in China
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Qualitative Market Research: An International Journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
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Source
All
ECONIS (ZBW)
98
OLC EcoSci
71
Other ZBW resources
56
RePEc
12
BASE
4
USB Cologne (EcoSocSci)
2
Showing
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91
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
92
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
93
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
94
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
95
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
96
City branding : a facilitating framework for stressed satellite cities
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009720391
Saved in:
97
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
98
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
99
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
100
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
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