//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managementtheoretische Betrach...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
9,241
Brand
8,201
Brand management
5,570
Markenführung
5,566
Konsumentenverhalten
4,554
Consumer behaviour
4,550
Business-to-business marketing
3,535
Markenimage
3,491
B-to-B-Marketing
3,477
Brand image
3,462
Relationship marketing
2,063
Beziehungsmarketing
2,053
Lieferantenmanagement
1,658
Supplier relationship management
1,658
Theorie
1,108
Theory
1,100
Deutschland
1,039
Marketingmanagement
971
Marketing management
952
Germany
791
Social Web
722
Social web
722
USA
641
Online-Marketing
637
Internet marketing
626
United States
620
Marketing
613
Business-to-Business-Marketing
580
Werbewirkung
563
Advertising effects
553
Handelsmarke
535
Electronic Commerce
521
Store brand
515
Brand loyalty
498
Werbung
477
E-commerce
462
Markentreue
445
Luxury goods
439
Luxusgüter
439
Markenpolitik
437
more ...
less ...
Online availability
All
Undetermined
4,499
Free
2,082
Type of publication
All
Article
9,469
Book / Working Paper
4,646
Journal
39
Other
9
Type of publication (narrower categories)
All
Article in journal
7,076
Aufsatz in Zeitschrift
7,076
Aufsatz im Buch
1,346
Book section
1,346
Hochschulschrift
815
Graue Literatur
693
Non-commercial literature
693
Thesis
623
Working Paper
493
Arbeitspapier
470
Collection of articles of several authors
251
Sammelwerk
251
Case study
206
Fallstudie
206
Bibliografie enthalten
170
Bibliography included
170
Aufsatzsammlung
143
Conference paper
81
Dissertation u.a. Prüfungsschriften
81
Konferenzbeitrag
81
Reprint
75
research-article
75
Lehrbuch
72
Konferenzschrift
57
Textbook
57
Ratgeber
44
Guidebook
38
Conference proceedings
33
Handbook
29
Handbuch
29
Collection of articles written by one author
26
Sammlung
26
Article
21
Amtsdruckschrift
17
Government document
17
Festschrift
16
Systematic review
13
Übersichtsarbeit
13
Fallstudiensammlung
12
Company information
11
more ...
less ...
Language
All
English
10,601
German
2,356
Undetermined
1,078
French
62
Lithuanian
20
Spanish
13
Polish
11
Italian
9
Swedish
8
Portuguese
6
Dutch
5
Indonesian
4
Romanian
4
Russian
4
Danish
2
Finnish
2
Kazakh
2
Slovenian
2
Serbian
2
Arabic
1
Bulgarian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Slovak
1
more ...
less ...
Author
All
Kleinaltenkamp, Michael
55
Baumgarth, Carsten
41
Keller, Kevin Lane
36
Backhaus, Klaus
35
Sattler, Henrik
35
De Chernatony, Leslie
34
Burmann, Christoph
31
Bruhn, Manfred
30
Esch, Franz-Rudolf
28
Fournier, Susan
27
Huber, Frank
25
Dawes, John
24
Homburg, Christian
24
Meffert, Heribert
24
Phau, Ian
24
Svensson, Göran
24
Johnston, Wesley J.
22
Lindgreen, Adam
22
Naudé, Peter
22
Cova, Bernard
20
Melewar, T. C.
20
Bauer, Hans H.
19
Henneberg, Stephan
19
Kumar, V.
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Ahlert, Dieter
18
Brennan, Ross
18
Fetscherin, Marc
18
Geiger, Ingmar
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Jacob, Frank
18
Franses, Philip Hans
17
Ko, Eunju
17
Kowalkowski, Christian
17
Pitt, Leyland F.
17
Voeth, Markus
17
Wiedmann, Klaus-Peter
17
Bronnenberg, Bart J.
16
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
57
National Bureau of Economic Research
32
Université Paris-Dauphine (Paris IX)
25
Verlag Dr. Kovač
15
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Université Paris-Dauphine
7
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
American Marketing Association
4
De Gruyter Oldenbourg
4
European Association for Industrial Marketing Research
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
ISM University of Management and Economics
4
OECD
4
United States Trademark Association
4
AMACOM
3
Books on Demand GmbH <Norderstedt>
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Faculdade de Economia, Universidade do Porto
3
HEC Paris (École des Hautes Études Commerciales)
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
ToKnowPress
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Marketing intelligence & planning
60
Journal of the Academy of Marketing Science
59
Journal of advertising research
57
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
52
Springer eBook Collection
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of Business & Industrial Marketing
47
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
41
Europäische Hochschulschriften / 5
39
Journal of retailing
38
The journal of consumer marketing
38
European journal of marketing
37
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
International journal of hospitality management
35
more ...
less ...
Source
All
ECONIS (ZBW)
13,220
USB Cologne (EcoSocSci)
389
RePEc
319
Other ZBW resources
116
BASE
56
EconStor
48
OLC EcoSci
6
ArchiDok
5
USB Cologne (business full texts)
4
more ...
less ...
Showing
101
-
110
of
14,163
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
101
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
102
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
103
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
104
Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Kostis, Angelos
;
Ritala, Paavo
- In:
California management review
62
(
2020
)
4
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012309199
Saved in:
105
Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
106
Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka
;
Anić, Ivan-Damir
;
Rajh, …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
Saved in:
107
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
108
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
109
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
110
The influences of suppliers on buyer market competitiveness : an opportunism perspective
Yen, Yu-Xiang
;
Hung, Shiu-Wan
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10011609248
Saved in:
First
Prev
7
8
9
10
11
12
13
14
15
16
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->