//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a service-dominant pla...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,822
Markenführung
17,409
Markenartikel
9,324
Consumer behaviour
8,573
Konsumentenverhalten
8,534
Brand
8,285
Markenimage
7,628
Brand image
7,521
Relationship marketing
2,783
Beziehungsmarketing
2,780
Markenpolitik
2,232
Deutschland
2,105
Social Web
1,910
Social web
1,907
Germany
1,767
Online-Marketing
1,684
Internet marketing
1,659
Marketingmanagement
1,595
Marketing management
1,580
Theorie
1,419
Theory
1,409
Werbewirkung
1,281
Advertising effects
1,261
Standortpolitik
1,197
Marketing
1,139
USA
1,017
Luxury goods
997
Luxusgüter
995
United States
981
Werbung
961
Advertising
894
Location policy
889
Einzelhandel
812
Handelsmarke
812
Retail trade
785
Store brand
762
Corporate reputation
733
Firmenimage
732
Brand loyalty
730
Customer satisfaction
705
more ...
less ...
Online availability
All
Undetermined
8,378
Free
3,486
Type of publication
All
Article
16,968
Book / Working Paper
8,476
Journal
78
Other
8
Type of publication (narrower categories)
All
Article in journal
12,122
Aufsatz in Zeitschrift
12,122
Aufsatz im Buch
3,216
Book section
3,216
Graue Literatur
1,259
Non-commercial literature
1,259
Hochschulschrift
1,182
Thesis
847
Working Paper
746
Arbeitspapier
719
Collection of articles of several authors
610
Sammelwerk
610
Case study
536
Fallstudie
536
Aufsatzsammlung
417
research-article
258
Dissertation u.a. Prüfungsschriften
201
Konferenzschrift
187
Conference paper
145
Konferenzbeitrag
145
Reprint
140
Bibliografie enthalten
131
Bibliography included
131
Conference proceedings
115
Ratgeber
109
Lehrbuch
105
Guidebook
102
Textbook
90
review
63
review-article
58
non-article
51
conceptual-paper
48
Handbook
46
Handbuch
46
Amtsdruckschrift
45
Government document
45
Advisory report
37
Gutachten
37
Article
34
Collection of articles written by one author
31
more ...
less ...
Language
All
English
18,783
German
5,263
Undetermined
1,240
French
118
Russian
43
Polish
41
Italian
29
Spanish
21
Lithuanian
20
Swedish
13
Portuguese
8
Dutch
7
Indonesian
4
Romanian
4
Serbian
4
Danish
3
Kazakh
3
Slovenian
3
Finnish
2
Arabic
1
Bulgarian
1
Valencian
1
Estonian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Norwegian
1
Slovak
1
Ukrainian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
141
Burmann, Christoph
133
Baumgarth, Carsten
94
Meffert, Heribert
78
Melewar, T. C.
78
Huber, Frank
74
Bruhn, Manfred
68
Keller, Kevin Lane
68
De Chernatony, Leslie
56
Ahlert, Dieter
55
Sattler, Henrik
55
Balmer, John M. T.
47
Tomczak, Torsten
46
Bauer, Hans H.
45
Wiedmann, Klaus-Peter
42
Foroudi, Pantea
41
Phau, Ian
41
Bang, Nguyen
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
39
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Uggla, Henrik
34
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Gupta, Suraksha
32
Kernstock, Joachim
31
Völckner, Franziska
31
Langner, Tobias
30
MacInnis, Deborah J.
30
Veloutsou, Cleopatra
30
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Aaker, David A.
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
128
National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Springer Gabler <Firma>
9
OECD
8
Books on Demand GmbH <Norderstedt>
7
Edward Elgar Publishing
7
NetLibrary, Inc
7
Springer International Publishing
7
Université Paris-Dauphine
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Europäische Kommission
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
IGI Global
5
Institut für Weltwirtschaft
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Nomos Verlagsgesellschaft
5
Siauliai University
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Akademie für Raumforschung und Landesplanung
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission / Generaldirektion Umwelt
4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
Institut der Deutschen Wirtschaft Köln
4
Institut für Marketing und Kommunalentwicklung <Aalen>
4
more ...
less ...
Published in...
All
Journal of business research : JBR
651
The journal of brand management : an international journal
618
The journal of product & brand management
392
SpringerLink / Bücher
347
Journal of retailing and consumer services
320
European journal of marketing : EJM
143
Psychology & marketing
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
125
Marketing intelligence & planning
114
Journal of marketing research : JMR
113
Journal of strategic marketing
113
Journal of marketing management : MM
111
Journal of marketing communications
110
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
International journal of hospitality management
108
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
Springer eBook Collection
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
88
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of promotion management : innovations in planning and applied research
77
International journal of internet marketing and advertising : IJIMA
76
Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
75
Research
75
Tourism management : research, policies, practice
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Marketing : ZFP ; journal of research and management
68
Journal of retailing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
more ...
less ...
Source
All
ECONIS (ZBW)
23,448
USB Cologne (EcoSocSci)
971
Other ZBW resources
541
RePEc
417
EconStor
80
BASE
58
OLC EcoSci
6
ArchiDok
5
USB Cologne (business full texts)
4
more ...
less ...
Showing
1
-
10
of
25,530
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
2
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
3
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
4
The impact of
brand
experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
5
Towards a model of the pace
brand
web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
6
Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 206-216)
.
2009
Persistent link: https://www.econbiz.de/10003829807
Saved in:
7
It's all about the
brand
: place
brand
credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
8
Arctic narratives : brewing a
brand
with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
9
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
10
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->