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James, Jeffrey D.
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Matsuoka, Hirotaka
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Ross, Stephen D.
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Walsh, Patrick
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Du, James
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Kim, Yu Kyoum
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International journal of sports marketing & sponsorship
10
International journal of sport management and marketing : IJSMM
9
Sport management review
9
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Sport Management Review
7
Journal of promotion management : JPM
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International Journal of Business Administration
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International Journal of Sports Marketing and Sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing analysis in sport business : global perspectives
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ECONIS (ZBW)
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1
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
Saved in:
2
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
Saved in:
3
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009869526
Saved in:
4
Motivation for Japanese baseball fans' interest in Major League Baseball
Hong, JinBae
;
McDonald, Mark A.
;
Yoon, ChunSuk
; …
- In:
International journal of sport management and marketing …
1
(
2005
)
1-2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006012276
Saved in:
5
Not all doctoral programs are created equally
James, Jeffrey D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011789910
Saved in:
6
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
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7
Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
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8
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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9
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
10
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
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