Narrow search
Showing 61 - 70 of 439,036
Cover Image
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
Cover Image
Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.; Prinz, Monika - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Cover Image
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Cover Image
International marketing of organic foods : consumers, standards, and harmonization
Sawyer, Erin N.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10003887207
Cover Image
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Cover Image
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Cover Image
Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin; Duchmann, Christian - In: Herausforderungen der internationalen marktorientierten …, (pp. 43-75). 2011
Persistent link: https://www.econbiz.de/10008841584
Cover Image
Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
Cover Image
Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen; Yeow, Paul H. P.; Lim, Nena - In: Marketing intelligence & planning 33 (2015) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
Cover Image
Cross-cultural cool : consumer implications of urban identification in the United States and Hong Kong
Towns, Marlene Morris - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 131-143
Persistent link: https://www.econbiz.de/10009774917