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Brand ageing : an analysis from a Latin American perspective

Villegas, Juliana; Guevara, Ruben; Escalante, Juan Esteban - In: Qualitative market research : an international journal 25 (2022) 1, pp. 20-42

Persistent link: https://www.econbiz.de/10013162189

Brand identity and culture interaction in the Indian context : a grounded approach

Sharma, Arbuda; Patro, Sanjay; Chaudhry, Harish - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 31-54

Persistent link: https://www.econbiz.de/10012797815

Brand love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P. - In: Journal of marketing 76 (2012) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009737494

Brand adoption by BoP retailers

Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207

Persistent link: https://www.econbiz.de/10011714458

A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform

Lei, Shen; Chen, Ye; Luo, Chu - In: Theoretical economics letters 9 (2019) 8, pp. 2975-2996

Persistent link: https://www.econbiz.de/10012214773

Pawning n00bs : insights into perceptions of brand extensions of the video game industry

Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224

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Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory

mighani, Samaneh; Amirshahi, Mirahamad; danaei, Habibollah - 2022

The luxury industry, especially in Apparel, has attracted a lot of attention as a profitable industry, which, besides economic value, contributes to the development of high quality products via enhancing the competition among Luxury brand owners. Therefore, the present study sets out to design a...

Persistent link: https://www.econbiz.de/10014236758

Role and perspective of suppliers in brand co-creation : an exploratory study

Sarkar, Sanmitra; Banerjee, Saikat - In: Benchmarking : an international journal 30 (2023) 7, pp. 2330-2350

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Exploring user's experience of push notifications : a grounded theory approach

Gavilan, Diana; Martinez-Navarro, Gema - In: Qualitative market research : an international journal 25 (2022) 2, pp. 233-255

Persistent link: https://www.econbiz.de/10013380425

Value merchants : demonstrating and documenting superior value in business markets

Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007

Persistent link: https://www.econbiz.de/10003451805