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51
Influencing factors of
brand
perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
52
Small town buyers and future of luxury goods market
Rana, Sachi
;
Jindal, Abhilasha
;
Chauhan, Suman
-
2017
Persistent link: https://www.econbiz.de/10011749254
Saved in:
53
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
54
Measuring farmer's satisfaction and
brand
loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
55
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
56
Ethical dimension of customer-based
brand
equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
57
Modeling
brand
immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
58
"My store my
brand
" - a critical review of online and offline private label brands in
India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
59
Consumer perception on basic spice : a comparative study between branded & open spice
Roy, Mihir Kumar
;
Mouri, Rezuana Sharmin
- In:
Bangladesh journal of political economy
31
(
2016
)
4
,
pp. 259-280
Persistent link: https://www.econbiz.de/10011847360
Saved in:
60
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
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