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Managing the franchisor-franch...
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1
Factors that drive the perceived success of franchises in South Africa
De Wet, Stefanie
;
Bick, Geoff
;
Abratt, Russell
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10012505442
Saved in:
2
Relationship
marketing
in
franchising
and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the
franchising
sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Vom Versandhandel zum Multi-Channel-Vertrieb: ein Praxisbericht
Schönemann, Andreas
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 20-24
Persistent link: https://www.econbiz.de/10003719227
Saved in:
5
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
6
Relationship-Management bei Verbundgruppen und Franchise-Systemen : näher am Kunden mit systematischem Partnermanagement ; [eine Studie der Hochschule der Medien]
Nohr, Holger
;
Roos, Alexander W.
;
Ade, Melanie
; …
-
2006
Persistent link: https://www.econbiz.de/10003411577
Saved in:
7
Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire
- In:
The international review of retail, distribution and …
20
(
2010
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10003977756
Saved in:
8
Qualitätssicherung im Umgang mit Kunden
Roebers, Frank
;
Nebel, Nane
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 384-392)
.
2008
Persistent link: https://www.econbiz.de/10003701144
Saved in:
9
Kundenforen : der Schlüssel zur Kundenbegeisterung im Franchisesystem
Hielscher, Brigitte
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 393-401)
.
2008
Persistent link: https://www.econbiz.de/10003701147
Saved in:
10
Total Loyalty
Marketing
als Erfolgsmotor für Franchisesysteme
Schüller, Anne M.
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 443-462)
.
2008
Persistent link: https://www.econbiz.de/10003701184
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