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Chinese consumer ethnocentrism : a field experiment
Bi, Xiao Gang; Gunessee, Sailesh; Hoffmann, Robert; … - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 252-263
Persistent link: https://www.econbiz.de/10009575335
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Buying Norwegian salmon : a cross-cultural study of store choice behavior
Skallerud, Kåre; Myrland, Øystein; Olsen, Svein O. - In: Journal of food products marketing 18 (2012) 4, pp. 257-267
Persistent link: https://www.econbiz.de/10009579863
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What Chinese want : culture, communism, and China's modern consumer
Doctoroff, Tom - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009558632
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Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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Second-hand clothing consumption : a cross-cultural comparison between American and Chinese young consumers
Xu, Yingjiao; Chen, Yizhuo; Burman, Ritika; Zhao, Hongshan - In: International journal of consumer studies 38 (2014) 6, pp. 670-677
Persistent link: https://www.econbiz.de/10010510353
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Structural equation modeling (SEM) based trust analysis of Muslim consumers in the collective religion affiliation model in e-commerce
Azam, Afshan; Qiang, Fu; Abbas, Syed Ali; Abdullah, … - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10009768490
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Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko; Dant, Rajiv P.; Zhu, Mingxia - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 596-620
Persistent link: https://www.econbiz.de/10009658099